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URM Mission Statement

While adding value to the communities we serve with transparency and integrity, our mission is to provide best-in-class service levels, on-time delivery, quality products, broad selection, competitive cost of goods, and superior services that enable our Member-Owner customers to effectively compete in their markets and grow their businesses.

Our Path to Success

• Find, retain, and engage the highest caliber employees, encouraging their contribution and development, to ensure growth and profitability

• Leverage the strength of the Cooperative model and its consolidated synergies

• Increase our Member-Owners’ market share and profitability

• Rapidly respond to the needs of our retailers

• Remain fiscally responsible across every endeavor